Apple Data Intelligence

APPLE · SHIPPED · 2024

ROLE

Product designer

SERVICES

Research & Strategy

Product Design

Brand Design

INDUSTRY

SaaS

Team size

5 – 10 people

In 2024, Satellite SOS was introduced on the Pixel 9 series at Made by Google, which lets users message and send their location to emergency services via satellites when they do not have network coverage.

As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging. I also established the UX strategy and foundation for satellite connectivity on Android for all OEMs moving forward.

Pixomatic is an image editing app mainly used to create social media graphics, collages, and postcards. While offering a wide array of tools, it wasn't quite optimized for newcomers, as confirmed by multiple first‑time user experience tests. Users felt overwhelmed by the number of tools available, and many of these tools required some level of experience to achieve pleasant results.

One of our high-level goals was to refine the beginner's experience.
We aimed to introduce beginner‑friendly tools, simplify existing complex ones, and educate newcomers on their use — all while dealing with constraints set by legacy code and architecture.