The Power Of Scale – Promotional material for a RIBA event presenting the effect architecture has on mental health
PROJECT – PROMOTIONAL DESIGN MODULE
ROLE – UNDERSTANDING EVENT CONCEPT, DESIGNING WITH USERS IN MIND
DATE – 2019
The context
RIBA were recently looking to promote an event which desired to explore the relationship between architecture, space and mental health. In order to convey this through type and imagery I decided to utilise Swiss style typography, abstract shapes and white space. By presenting space and type in its most simplest forms I could bring out the feelings surrounding how space effects people in their daily lives.
NOTICE THE BOLD TYPOGRAPHY INTERACTING WITH THE WHITE SPACE, SOME AREAS ARE NARROW WHILST OTHERS ARE OPEN.
I used two typefaces to discern event info. + decorative copy
I needed to balance eye-catching design with legible and clear copy in order to get users to the finish line of signing up to the event. To do this I used Basic Sans for important information and Euclid Circular for decorative type. The accompanying colours of pink and purple made this typography pop but also related to softer colours surrounding mental health.
THE FOLDOUT WAS A METHOD USED TO DRAW THE INDIVIDUAL FURTHER INTO THE LEAFLET
It was important to understand how users would interact with the promotional material on the day
Once users were at the finish line of being at the event, the leaflet would need to be informative but also inviting. Techniques such as foldouts and scattered headings were used to give users a more tactile and sensory experience, making them more likely to turn each page. My lecturer, after viewing this work, told me that ‘this was when he realised I had grown in ability as a designer.’
